Why did crime in New York drop so suddenly in the mids? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant.
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The Tipping Point
Cancel anytime. In his landmark best seller The Tipping Point , Malcolm Gladwell redefined how we understand the world around us. Now, in Blink , he revolutionizes the way we understand the world within.
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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Easily my favorite Gladwell book. I found it relevant and useful. The nature of the crowd and how the action of the few spreads like a contagion
If my mother needed her surgeon's attention, I wouldn't want him to be thinking about his wife's lamenting that he's never home, not romantic, etc. He is still in residency. They require a healthy dose of flexibility, nontraditional expectations, and teamwork You aren't always gonna have a Christmas etc I can understand it would be hard to understand the cues you are getting if you have no basis for that lifestyle, but really think it over.